TheSocialOrbit is a full-scale Digital Marketing Agency based in Varanasi. We blend strategy, creativity and technology to deliver results that matter.
Social Media ✦ SEO ✦ Performance Marketing ✦ Web Design ✦ Content Creation ✦ Email Marketing ✦ Analytics ✦ Shopify ✦ Social Media ✦ SEO ✦ Performance Marketing ✦ Web Design ✦ Content Creation ✦ Email Marketing ✦ Analytics ✦ Shopify ✦
What We Do
Marketing brands with purpose
What is marketing if it is not performance driven? We create digital experiences that stick with audiences and reach the end objective. Trust us with making your brand visible and desired.
Strategic social campaigns across Instagram, Facebook, LinkedIn, X and more to build brand presence and drive engagement.
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02
Performance Marketing
Data-driven paid advertising campaigns on Google, Meta and beyond — engineered for measurable ROI.
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03
Search Engine Optimization
Comprehensive SEO strategies to improve visibility, drive organic traffic and dominate search rankings.
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04
Website Design & Dev
Beautiful, fast, conversion-optimized websites built with the latest technologies and design principles.
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05
Content & Video Marketing
Compelling content strategies and video production that engages, educates and converts your target audience.
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06
Web Analytics
Deep analytics insights to understand user behavior, optimize funnels and make data-backed decisions.
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How We Work
Strategy, Creativity & Results
Our methodology puts the user at the heart of the experience. We work iteratively through a defined set of stages to deliver beautiful, results-driven solutions.
01
Discovery
We research your brand, audience and competitors thoroughly.
02
Strategy
Building a data-informed roadmap tailored to your goals.
03
Execution
Our creative and tech teams bring the strategy to life.
04
Optimize
Continuous measurement and improvement to maximize results.
Our Clients
Brands that trust us
Proud to work with local and national brands across industries — from hospitality and healthcare to retail and education.
Mood N Food
Banarasi Baati Chokha
Motion Picture Learner
Rainbow
Shivam Homoeopathy
VS Derma Clinic
Lapillus Pharma
Om PG
Arambh Hotel
Maurya Hotel
Chizzy Delight Cafe
SKN Tour & Travel
Gaurang Hospital
What Clients Say
Trusted by many, loved by all
★★★★★
"TheSocialOrbit transformed our restaurant's online presence. Our Instagram following tripled and footfall has noticeably increased. Highly recommend!"
MF
Owner, Mood N Food
Varanasi
★★★★★
"The team is very professional and responsive. They understand local market dynamics and deliver campaigns that actually get results for our clinic."
VS
Dr. Sharma, VS Derma Clinic
Varanasi
★★★★★
"From logo to full digital marketing — TheSocialOrbit handled everything. Our hotel bookings via social media have gone up significantly since we started."
AH
Manager, Arambh Hotel
Varanasi
Latest Insights
From our blog
AI
Insights
How AI is transforming digital marketing in 2025
March 10, 2025
From personalized ad targeting to AI-generated content, here's how brands need to adapt their strategies now...
SM
Social Media
Top Instagram Reels strategies for local businesses in 2025
February 14, 2025
Instagram Reels dominate engagement. Here's how Varanasi businesses can leverage them to reach local audiences...
SEO
SEO
Why local SEO matters for your Varanasi business
January 28, 2025
Most customers search for services near them. Local SEO ensures your business shows up first in Varanasi searches...
A full-scale digital marketing agency crafting rich digital experiences for brands across Varanasi and beyond.
Our Story
Who we are
TheSocialOrbit is a full-service Creative Digital Marketing Agency based in Varanasi, Uttar Pradesh. Founded with the vision to bring world-class digital marketing to local and regional businesses, we combine creativity, strategy and technology to deliver remarkable results.
We are running impactful digital campaigns for our clients even as you read this! Our approach combines creativity and technology, blending a diverse range of digital marketing disciplines — from social media and content creation to website development and performance marketing — all under one roof.
📍 Based in Varanasi, serving brands nationwide
TSO
TheSocialOrbit
Varanasi, India
50+
Brands
3+
Years
Leadership
Meet the founders
KS
Karanjeet Singh
Founder
Visionary digital marketer with a passion for building brands that matter. Karanjeet leads strategy and business development at TheSocialOrbit, bringing a results-first approach to every client engagement.
RP
Rakesh Pal
Co-Founder
Creative director and technology specialist, Rakesh oversees campaigns, content and digital infrastructure. He brings together design thinking and performance data to create marketing that truly works.
Our Values
What drives us
🎯
Performance First
Every campaign is engineered to deliver measurable results aligned with your business goals.
💡
Creative Thinking
Creativity is a way of life at TheSocialOrbit. We push boundaries to create memorable digital experiences.
🔍
Data Transparency
We believe in complete transparency — every decision is backed by data and shared openly with clients.
🤝
Client Partnership
We treat your brand as our own. Your growth is our growth — a true partnership at every step.
⚡
Agility
In a fast-moving digital landscape, we move quickly and adapt strategies in real time for maximum impact.
🌟
Local Expertise
Deep understanding of the Varanasi and UP market — connecting brands with their regional audiences authentically.
A full suite of digital marketing solutions to grow your brand, drive traffic and convert customers — tailored for businesses in Varanasi and beyond.
01
Digital Strategy & Planning
We leverage years of experience to create the correct strategy and plans for your business which help grow your brand and revenue.
Read more →
02
Social Media Marketing
Social is in our DNA. We use varied social strategies across channels to build community and drive real conversions.
Read more →
03
Performance Marketing
Highly targeted paid campaigns across Google, Meta, LinkedIn and more — engineered for maximum ROI and measurable outcomes.
Read more →
04
Search Engine Optimization
Transparent, data-driven SEO strategies that improve visibility, drive organic traffic and deliver long-term sustainable growth.
Read more →
05
Website Design & Development
Beautiful, fast, conversion-optimized websites built with the latest UI trends and cutting-edge technology.
Read more →
06
Videos & Content Marketing
Video has become the most popular content format. We produce compelling videos, GIFs and content that drive engagement.
Read more →
07
Email Marketing
Effective, personalized email marketing campaigns that nurture leads and drive repeat business for your brand.
Read more →
08
Web Analytics
Data-driven marketing insights that help you understand user behavior, optimize funnels and make confident decisions.
Read more →
09
Media Planning & Buying
Fully integrated media solutions across digital, OTT and traditional channels through our extensive partner network.
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10
Shopify Development
Custom Shopify stores built for conversion — theme development, app integrations, migrations and ongoing optimization.
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Home / Services / Social Media Marketing
Social Media Marketing
Build your brand where your audience lives
Social is in our DNA. We use a variety of strategies across Instagram, Facebook, LinkedIn, X and YouTube to grow your brand and drive real business results.
Custom strategy for each platform — Instagram, Facebook, LinkedIn, X, YouTube — tailored to your audience and business goals.
🎨
Content Creation
Scroll-stopping visuals, carousels, reels, stories and copy crafted by our in-house creative team.
📅
Content Calendar
Strategic monthly content calendars planned around trends, events and brand moments for consistent publishing.
💬
Community Management
Active engagement with your audience — comments, messages, mentions — to build a loyal brand community.
📊
Performance Reporting
Detailed monthly reports with reach, engagement, follower growth and conversion insights with actionable recommendations.
🤝
Influencer Marketing
Strategic influencer partnerships — from nano to macro — that amplify your brand message authentically.
Why Us
Social-first by design
We don't just post content — we build ecosystems. Our social media strategies are rooted in audience psychology, platform algorithms and brand storytelling. We've helped brands across Varanasi and UP build engaged communities that convert to loyal customers.
✓ 50+ brands managed across platforms
✓ Average 3× increase in organic reach
✓ Dedicated account manager for every client
✓ Real-time monitoring & crisis management
Our Results
3×
Average organic reach increase
1M+
Total impressions delivered monthly
90%
Client retention rate
Home / Services / SEO
Search Engine Optimization
Rank higher. Get found. Grow faster.
Our approach to SEO is simple and transparent. We audit your assets, assess your goals and share realistic timeline expectations. No shortcuts — just sustainable, long-term organic growth.
Comprehensive technical, on-page and off-page audit to identify opportunities and fix issues holding your site back.
🔑
Keyword Research
Deep keyword research to identify high-value, low-competition opportunities aligned to your audience's search intent.
📄
On-Page Optimization
Optimizing meta tags, headings, content, internal links and page structure for maximum search engine visibility.
⚙️
Technical SEO
Fixing crawlability, site speed, Core Web Vitals, schema markup and mobile-friendliness issues at the technical level.
🔗
Link Building
White-hat link acquisition strategies to build domain authority through quality, relevant backlinks over time.
📈
Rank Tracking & Reporting
Weekly rank tracking with detailed monthly reports showing keyword positions, traffic growth and ROI metrics.
Home / Services / Website Design & Development
Website Design & Development
Beautiful websites built to convert
We stay ahead of technological and UI trends. We focus on breaking down user journeys, translating our design into the most efficient and effective user experience possible.
User-centered design process with wireframes, prototypes and pixel-perfect interfaces that delight users.
📱
Responsive Development
Mobile-first, fully responsive websites that look and perform perfectly on every device and screen size.
🛒
E-commerce Development
High-converting online stores built on WooCommerce, Shopify or custom platforms — designed to drive sales.
⚡
Performance Optimization
Lightning-fast load times through code optimization, CDN setup, image optimization and caching strategies.
🔒
Security & Maintenance
SSL setup, regular security audits, backups and ongoing maintenance to keep your site secure and running smoothly.
🔧
CMS Integration
WordPress and custom CMS integrations giving your team full control over content without technical knowledge.
Home / Services / Performance Marketing
Performance Marketing
Every rupee. Accountable. Measurable.
We run highly targeted paid campaigns across Google, Meta, LinkedIn and programmatic channels. Every campaign is engineered for maximum ROAS, minimum waste and measurable impact.
Search, Display, Shopping and YouTube campaigns optimized for maximum clicks, leads and sales within your budget.
📘
Meta Ads (FB & IG)
Hyper-targeted Facebook and Instagram campaigns using custom audiences, lookalikes and retargeting for best ROAS.
💼
LinkedIn Ads
B2B-focused LinkedIn campaigns — sponsored content, InMail and lead generation forms for high-quality B2B leads.
📊
Campaign Analytics
Real-time dashboards and weekly reports with CTR, CPC, ROAS, CPA and conversion data to optimize continuously.
🔄
Retargeting
Pixel-based retargeting campaigns that bring back lost visitors and nudge them down the conversion funnel.
🏪
Shopping & App Campaigns
Product listing ads and app install campaigns optimized for e-commerce and mobile-first brands.
Home / Services / Content & Video
Videos, GIFs & Content Marketing
Content that captivates & converts
Video has become the most popular content format. We produce compelling videos, motion graphics, GIFs and content strategies that drive engagement across every digital touchpoint.
Brand films, product videos, testimonials and social-first short-form videos produced end-to-end in-house.
✨
Motion Graphics
Eye-catching animated GIFs, explainer animations and motion graphics for social media and digital ads.
✍️
Content Writing
SEO-optimized blog posts, website copy, ad copy, scripts and long-form content that drives traffic and trust.
📸
Visual Content
Infographics and static creatives that stop the scroll and communicate your brand story effectively.
📋
Content Strategy
Data-driven content strategies aligned to your brand's SEO goals, audience interests and platform algorithms.
📱
Reels & Shorts
Short-form vertical video content optimized for Instagram Reels, YouTube Shorts and other short-form platforms.
Home / Services / Email Marketing
Email Marketing
The highest ROI channel in digital
We build effective email marketing campaigns and streamline the delivery process so that sending emailers is easy, secure and personalized. Our creative team designs stunning templates that drive opens and clicks.
Beautiful, responsive email templates designed for maximum engagement across all email clients and devices.
⚙️
Marketing Automation
Automated drip campaigns, welcome sequences, abandoned cart flows and lifecycle campaigns that work 24/7.
👥
List Segmentation
Advanced audience segmentation based on behavior, demographics and purchase history for highly targeted messaging.
🧪
A/B Testing
Systematic testing of subject lines, content, CTAs and send times to continuously improve open and click-through rates.
📈
Analytics & Reporting
Detailed campaign reports tracking open rates, CTR, conversions, revenue attribution and list health metrics.
🔧
ESP Setup & Management
Setup and management of Mailchimp, Klaviyo, Hubspot and other email service platforms for your business.
Home / Services / Web Analytics
Web Analytics
Data-driven decisions. Better results.
Data-driven marketing is the most effective kind. Understanding analytics data is key for any business with a digital presence. Your analytics help you understand how users find you and what makes them convert.
Complete Google Analytics 4 setup, migration from Universal Analytics and custom event tracking configuration.
🔥
Heatmaps & UX Analysis
Hotjar and Microsoft Clarity setup to understand how users interact with your website — clicks, scrolls, recordings.
🎯
Conversion Tracking
End-to-end conversion tracking setup across Google Ads, Meta, LinkedIn and your CRM for accurate attribution.
📋
Custom Dashboards
Looker Studio dashboards giving you real-time visibility into all your KPIs in one clean, shareable view.
🔍
CRO Analysis
Conversion rate optimization audits identifying friction points in your funnel with data-backed improvement recommendations.
📉
Monthly Analytics Reports
Detailed monthly reports with key insights, trend analysis and recommendations to continuously improve performance.
Home / Services / Digital Strategy
Digital Strategy & Planning
Smart strategy. Smarter execution.
We leverage our years of experience to create the correct strategy and plans for your business which help grow your brand and revenue. Every TheSocialOrbit engagement starts with a deep strategic foundation.
Comprehensive audit of your current digital presence, competitor landscape and market positioning.
🗺️
Digital Roadmap
A clear 12-month digital marketing roadmap with milestones, channel mix, budgets and KPIs aligned to business goals.
👤
Audience Research
Deep audience persona development using data, research and behavioral insights to guide all marketing decisions.
🏆
Competitive Analysis
Detailed competitive benchmarking to identify gaps, opportunities and white spaces for your brand to win.
📐
Channel Planning
Optimal channel mix recommendations based on your audience, budget and growth objectives for integrated campaigns.
💰
Budget Optimization
Scientific budget allocation modeling across channels to maximize overall marketing ROI and minimize waste.
Home / Services / Shopify Development
Shopify Development
Your online store. Built to sell.
Looking for a Shopify development company? You've landed on the right page! We build high-converting Shopify stores — from custom themes to complex app integrations — tailored to your brand.
Bespoke Shopify themes designed from scratch for your brand — fast, mobile-first and built for conversions.
🔄
Store Migration
Seamless migration from WooCommerce, Magento, BigCommerce or other platforms to Shopify with zero data loss.
🔌
App Integration
Integration of payment gateways, inventory management, loyalty programs, reviews apps and other Shopify apps.
📦
Product Setup
Complete product catalog setup with optimized titles, descriptions, images and variants for maximum SEO and conversion.
⚡
Speed Optimization
Core Web Vitals optimization, image compression and code cleanup to make your Shopify store blazing fast.
🛡️
Ongoing Support
Monthly maintenance, updates and support plans to keep your Shopify store performing at its best.
Home / Services / Media Planning & Buying
Media Planning & Buying
Right message. Right place. Right time.
We are connected with a network of media partners who help us offer fully integrated and accredited communication solutions — from digital display and OTT to print and outdoor media.
Insights, tips and digital marketing expertise from the TheSocialOrbit team to help you grow your business online.
AI
Insights
How AI is reshaping digital marketing in 2025
March 10, 2025
From personalized ad targeting to AI-generated content and predictive analytics — here's how brands are adapting their strategies this year.
SEO
SEO
Why local SEO is crucial for Varanasi businesses in 2025
February 22, 2025
Most customers search for services near them. Local SEO ensures your Varanasi business shows up first when they do.
SM
Social Media
Top Instagram Reels strategies for local businesses
February 14, 2025
Instagram Reels dominate engagement. Here's how local businesses can use them to build audiences fast and affordably.
EM
Email
Why email marketing still delivers the best ROI in 2025
January 30, 2025
Despite predictions of its demise, email marketing continues to deliver the highest ROI of any digital channel. Here's why.
WD
Web Design
5 website mistakes that are costing you customers
January 18, 2025
Your website may be sending potential customers away. Here are the most common mistakes we see on small business websites.
PPC
Performance
How to run Google Ads on a small budget in India
January 5, 2025
You don't need a massive budget to run effective Google Ads. Here's how to make the most of every rupee you spend.
Home / Get In Touch
Get In Touch
Ready to transform your digital presence? Let's talk. We'd love to understand your goals and build something remarkable together.
Let's start a conversation
Whether you're looking to launch a new campaign, revamp your website or build a comprehensive digital strategy — we're here to help. Based in Varanasi, we serve brands across India.
📍
Our Address
Opposite St. Mary Convent School, Near Sonatalab, Dindayalpur, Varanasi, Uttar Pradesh 221007
Join a team of passionate digital marketers, creatives and strategists building the future of digital communication from Varanasi.
Life at TheSocialOrbit
Why join us?
We're a growing, award-aspiring digital agency based in Varanasi. We work with exciting local and national brands across industries, and we're looking for talented individuals to join our team and grow with us.
15+
Team Members
50+
Brand Clients
3yr
In Business
VNS
Based in Varanasi
🚀
Fast Growth
Rapid learning curve with access to real brand campaigns and complex digital challenges from day one.
🎓
Learning & Development
Regular training, access to online certifications and a culture of continuous learning and growth.
❤️
Great Culture
A collaborative, supportive team that celebrates wins, learns from losses and genuinely enjoys working together.
💰
Competitive Pay
Competitive salaries, performance bonuses and incentives aligned to your growth and contributions.
Open Positions
Current Openings
Social Media Executive
📍 Varanasi⏰ Full-time💼 0-2 Years
SEO Executive
📍 Varanasi⏰ Full-time💼 0-2 Years
Graphic Designer
📍 Varanasi⏰ Full-time💼 1-3 Years
Video Editor
📍 Varanasi / Remote⏰ Full-time💼 1-3 Years
Content Writer
📍 Varanasi⏰ Full-time💼 0-2 Years
Business Development Executive
📍 Varanasi⏰ Full-time💼 1-3 Years
Don't see your role?
We're always looking for exceptional talent. Send your CV and we'll be in touch.